CareStack has partnered with Google to enable our customers to accept online appointment bookings directly from their Google Business Profile (GBP), helping practices convert high-intent Google searches into confirmed appointments.
With this integration, when a patient searches for a practice on Google Search or Google Maps, they can click 'Book Online' and be seamlessly redirected to the practice’s CareStack online appointment portal to complete the booking.
This integration is built on Google’s official Appointments Redirect framework and is fully managed by CareStack. All booking activity continues to happen within CareStack, and no patient data is shared with Google.
Why This Integration Matters
- Improve patient convenience by enabling online appointment booking directly through Google.
- Increase appointment conversions without additional marketing spend.
What the Customer Experiences
From the patient’s point of view:
- The patient searches for the practice on Google.
- Google displays a 'Book online' button on the business listing.
- Patient clicks the button.
- Patient is redirected to CareStack’s online appointment portal.
- Appointment is completed within CareStack.
| Google Business Profile ➡️ Online Appointment Page |
High-Level Enablement Flow Overview
Internal teams collect required business, location, and booking details from the customer:
- Google Business Profile showing name, address, and phone number.
- Make sure the client has a verified GBP.
Google validates:
- Business details,
- Google Business Profile match,
- Booking URL and domain configuration.
Once approved, the 'Book Appointment' button appears on:
- Google Search
- Google Maps
- Google Business Profile
Information Required from Customers
To enable the integration, the following details are required per location:
Business & Location Information
- Business name (must exactly match GBP)
- Full address (street, city, state, postal code)
- Primary phone number (must match GBP)
- Google Maps/Google Business Profile URL
Booking Information
Location-level online appointment booking URL (Account-level URL may be used if location-level URLs are disabled).
Once these details are collected, raise a service request to support.aus@carestack.com to enable the integration.
Expected Timeline
The booking link goes live 2 weeks after data submission. (depending on Google validation and GBP accuracy).
Practices can use this guide to integrate CareStack with Google, enabling seamless appointment booking directly from Google Search and Maps.